Looking for a list of all the strategies we use for Google Ads at Solutions 8? Check out this category folder to find the right information you need.
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.
You will see consistent correlation.
If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?
E-commerce Campaigns but built as Lead Generation.
Start new campaigns with a manual bidding strategy until the algorithm has enough data to switch to automatic. Then, see how high you can push the algorithm to automatically raise its goal (i.e. target CPC of $X could be the goal). You must have conversion tracking set up correctly before running any campaigns or else you will be feeding the wrong data into the machine learning algorithms, which will obstruct its ability to get results. You can check this by going to the Conversions report and checking the “Include in Conversions?” column and making sure that only the appropriate conversion actions are included.
Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.