Looking for a list of all the strategies we use for Google Ads at Solutions 8? Check out this category folder to find the right information you need.
How do we rank for organic Google searches?
A high level overview of how SEO works...
Is it possible to run an e-commerce campaign but built as lead generation?
E-commerce Campaigns but built as Lead Generation.
What are conversion action triggers?
Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.
What is the best way to test my existing conversion action setups
Testing & Double Checking Existing Setups...
What does "Proven ROAS" mean?
For e-commerce campaigns, what does “Proven ROAS” mean?
What is the best ad copy strategy to use for search campaigns?
2 Expanded Text Ads & 1 Responsive Search Ad.
What if a campaign is not spending all of the budget?
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
How do I decide whether a campaign can spend more even when it doesn’t say “limited by budget”?
If you have extra ad spend to work with...