Most agencies will count a call that lasts 45 seconds or longer, for example, as a conversion. But we try to minimize false leads by hiring a designated team to listens to the calls that come in from an ad and give it a score. Our call rater team also gives us the added bonus of helping us to uncover any issues that might be negatively affecting conversion rates during the calls (like an automated answering machine that is confusing people, for example, or low quality leads who are asking for something different than what your business sells, etc.).
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
If you are an eCommerce company, Data Feed Watch (DFW) is the platform we use in order to optimize your product feed. It allows you to customize the product feed attributes before they are sent to Google Merchant Center (which is the tool that then uploads your product listings into Google Shopping, Google Product Ads, and Google Commerce Search). DFW is part of the reason why shopping ads are so successful.
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.
You will see consistent correlation.
If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?