Looking for a list of all the strategies we use for Google Ads at Solutions 8? Check out this category folder to find the right information you need.
Testing & Double Checking Existing Setups...
2 Expanded Text Ads & 1 Responsive Search Ad.
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
If you have extra ad spend to work with...
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.
What to expect with Competitor Campaigns - You might decide to target the clients’ competitors.