How long will it take to build my campaigns?
10-12 business days.
What if a campaign is not spending all of the budget?
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
How do I decide whether a campaign can spend more even when it doesn’t say “limited by budget”?
If you have extra ad spend to work with...
Should I share budget between multiple campaigns?
Shared budgets are not ideal but they can be useful.
What are some high-level recommended campaign bidding strategies?
Start new campaigns with a manual bidding strategy until the algorithm has enough data to switch to automatic. Then, see how high you can push the algorithm to automatically raise its goal (i.e. target CPC of $X could be the goal). You must have conversion tracking set up correctly before running any campaigns or else you will be feeding the wrong data into the machine learning algorithms, which will obstruct its ability to get results. You can check this by going to the Conversions report and checking the “Include in Conversions?” column and making sure that only the appropriate conversion actions are included.
Should I use search with my e-commerce business?
Why You Use Search with e-commerce Businesses Companies...
When should I consider using Remarketing?
A good remarketing strategy...
What are Cart Abandonment Campaigns and Cart Abandonment Audiences?
Cart Abandonment Campaigns & Cart Abandonment Audiences:
What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.