How often do we meet to review the campaigns?

You will receive a full report each month on your campaigns’ performance.

Why is the conversion rate higher when leads come from paid ads vs. organic?

The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.

Should I be running video ads and what can I expect?

This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.

How long should I wait to see an accurate Performance Report in Performance Max?

Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting