Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.
E-commerce Campaigns but built as Lead Generation.
Why Google Ads is showing a reporting a different conversion value from Shopify.
Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.
Yes. But we currently don't recommend adding product ratings to ads.
In some instances, yes. But the pros far outweigh the cons. Here are some reasons why you want to run branded campaign projects and how it can get you to the top SERP spot.