Most helpful results

What are conversion action triggers?

Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.

Why is there a discrepancy between Shopify & Google Ads?

Why Google Ads is showing a reporting a different conversion value from Shopify.

I Googled a keyphrase for my campaign but I don’t see my ad—why?

Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.

Can I show my product ratings in my ads?

Yes. But we currently don't recommend adding product ratings to ads.

Is my branded campaign stealing all my traffic from organic search?

In some instances, yes. But the pros far outweigh the cons. Here are some reasons why you want to run branded campaign projects and how it can get you to the top SERP spot.

How did you create the estimated projections in the action plan?

We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.