What's The Downside Of A Too-High ROAS Goal?
Having a high ROAS goal may limit your ad spend and stop the account from growing.
Why do you charge a 10% fee?
To avoid limiting our ability to service the campaign. That means, our campaigns become more profitable as a percentage as you grow.
How did you create the estimated projections in the action plan?
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
Is my branded campaign stealing all my traffic from organic search?
In some instances, yes. But the pros far outweigh the cons. Here are some reasons why you want to run branded campaign projects and how it can get you to the top SERP spot.
I Googled a keyphrase for my campaign but I don’t see my ad—why?
Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.
Can You Join Our Company Slack Channel? (...Or Other Communication/Project Management Channels)
It is our agency's policy not to join external client communication channels or project management applications.
Why don't my ads appear at the top of the page when I search on Google?
A smart approach would be to work your way to the top by generating affordable leads in a short amount of time with a small amount of budget by bidding on lower position, higher quality keywords. Then start to scale.