How to use Local Campaigns to drive traffic to your physical store

If you have a brick and mortar business and you’re running a special offer or a promotion, you can use Google Ads to drive traffic to your local store.

How do you track phone calls (leads and sales)?

Should I Always Listen to Google’s Suggestions?

Why You Shouldn’t Always Listen to Google’s Suggestions...

How do I set up UTM Tracking?

UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.

Why shouldn't I judge the performance of each campaign individually?

What time period should I use to judge ad performance?

How long should I wait to see an accurate Performance Report in Performance Max?

Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting

How do I know the cost per aquisition of a client if Google Ads is only bringing in leads?

Can I show my product ratings in my ads?

Yes. But we currently don't recommend adding product ratings to ads.

Why is there a discrepancy between Shopify & Google Ads?

Why Google Ads is showing a reporting a different conversion value from Shopify.