To avoid limiting our ability to service the campaign. That means, our campaigns become more profitable as a percentage as you grow.
Doing this causes the algorithm to not be able to spend the full budget, and ultimately, causes us to fall behind spend and lose valuable time in the learning process, too.
What to expect with Competitor Campaigns - You might decide to target the clients’ competitors.
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.