Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
**Holidays & Promotions**
Learn how to get past the different factors that affect your learning phase so you can finally hit your ROAS goals and scale your Google Ads campaigns.
UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.
Why You Shouldn’t Always Listen to Google’s Suggestions...
Sometimes when the budget is limited, having too many products in the shopping ads means the algorithm has trouble gathering conversion patterns in order to optimize because each conversion on each shopping ad/product is too spread out across the weeks/months, so the answer is to temporarily exclude products until the algorithm can get the hang of things. Then, with scale later on, those products' shopping ads can be re-included. Just because we exclude a product, doesn't mean it won't be purchased. It just means it might not work well as a shopping ad & the money could be better spent on other shopping ads to bring people to the site...but those people still might buy these products.