Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
Learn how to get past the different factors that affect your learning phase so you can finally hit your ROAS goals and scale your Google Ads campaigns.
UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.