Why is my cost per click so high?
What can we do to reduce our CPC?
Why is the conversion rate higher when leads come from paid ads vs. organic?
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
When is the best time to run Facebook Ads?
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
How do the ads get switched over during a site redesign or a new website with a new domain?
This process will vary greatly depending on whether it’s a site redesign or a new domain….
Can we spend more money on a specific product or in a specific location?
Yes you can with a smart strategy.
How often do we meet to review the campaigns?
You will receive a full report each month on your campaigns’ performance.
How often do you make changes to a campaign?
This largely depends on ad spend. Here’s what we mean: