How can we target competitors even more? / What is a Competitive Proactive Campaign?
It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).
How long will it take to see results?
Technically, you'll start to see results right away; however, it takes time for a campaign to "normalize" to the point of understanding how it will perform long term.
When do you update the ad copy?
After 100 clicks, we compare the performances of two ads. We build a new ad to compete against the winning one for another 100 clicks.
Why do I need a Branded Search Campaign/Why do I need to spend money when someone is searching for my brand name?
Avoid sending hot leads to competitors and gain extra data for optimization opportunities.
Should I run LinkedIn ads?
It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.
Why is my profit margin becoming thinner as we scale?
When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.
How we organize and execute our client management process
Ever wonder what the team here at Solutions 8 does behind the scenes to get our clients the results they want? Here’s a sneak peek: Clear communication, detailed instructions, and exceptional collaboration. More specifically, our whole process helps our team execute a million to-do lists without sacrificing quality and ad performance. We follow proven SOPs (Standard Operating Procedures) that never fail, giving our clients a delightful experience as soon as they get onboard.