When do you update the ad copy?

After 100 clicks, we compare the performances of two ads. We build a new ad to compete against the winning one for another 100 clicks.

How important is it to have a fast website and does that affect ads?

“My website is slow. How important is it to have a fast website and does that affect ads?”

Why is the conversion rate higher when leads come from paid ads vs. organic?

The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.

conversion rate
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