Should I run LinkedIn ads?

It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.

linkedin ads remarketing
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How important is it to have a fast website and does that affect ads?

“My website is slow. How important is it to have a fast website and does that affect ads?”

Why don't my ads appear at the top of the page when I search on Google?

A smart approach would be to work your way to the top by generating affordable leads in a short amount of time with a small amount of budget by bidding on lower position, higher quality keywords. Then start to scale.

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