Last Steps Before We Launch Your PPC Campaign
After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.
Why can't we just turn on tROAS & leave it on?
Doing this causes the algorithm to not be able to spend the full budget, and ultimately, causes us to fall behind spend and lose valuable time in the learning process, too.
When should I consider using Remarketing?
A good remarketing strategy...
When do you update the ad copy?
After 100 clicks, we compare the performances of two ads. We build a new ad to compete against the winning one for another 100 clicks.
How long will it take to build my campaigns?
10-12 business days.
How can we target competitors even more? / What is a Competitive Proactive Campaign?
It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).