How do I set up UTM Tracking?
UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.
Is it possible to run an e-commerce campaign but built as lead generation?
E-commerce Campaigns but built as Lead Generation.
Why is the conversion rate higher when leads come from paid ads vs. organic?
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
Last Steps Before We Launch Your PPC Campaign
After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.
I Googled a keyphrase for my campaign but I don’t see my ad—why?
Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.
How to use Local Campaigns to drive traffic to your physical store
If you have a brick and mortar business and you’re running a special offer or a promotion, you can use Google Ads to drive traffic to your local store.
When is the best time to run Facebook Ads?
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.