How important is it to have a fast website and does that affect ads?

“My website is slow. How important is it to have a fast website and does that affect ads?”

How often do you make changes to a campaign?

This largely depends on ad spend. Here’s what we mean:

When is the best time to run Facebook Ads?

Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.

When do you update the ad copy?

After 100 clicks, we compare the performances of two ads. We build a new ad to compete against the winning one for another 100 clicks.

What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?

DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.

...