In some instances, yes. But the pros far outweigh the cons. Here are some reasons why you want to run branded campaign projects and how it can get you to the top SERP spot.
Avoid sending hot leads to competitors and gain extra data for optimization opportunities.
Having a high ROAS goal may limit your ad spend and stop the account from growing.
Yes. But we currently don't recommend adding product ratings to ads.
A good remarketing strategy...
You will see consistent correlation.
This largely depends on ad spend. Here’s what we mean: