How should we prepare for the holiday season?

How important is it to have a fast website and does that affect ads?

How do the ads get switched over during a site redesign or a new website with a new domain?

This process will vary greatly depending on whether it’s a site redesign or a new domain….

How do I know the cost per aquisition of a client if Google Ads is only bringing in leads?

When do you update the ad copy?

After 100 clicks, we compare the performances of two ads. We build a new ad to compete against the winning one for another 100 clicks.

How long will it take to build my campaigns?

10-12 business days.

How can we target competitors even more? / What is a Competitive Proactive Campaign?

It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).

Can I have multiple smart shopping campaigns in order to sell in different countries or one smart campaign with all countries selected. Please whats best practice in your experience?

Yes!

Is it possible to run an e-commerce campaign but built as lead generation?

E-commerce Campaigns but built as Lead Generation.

How do I advertise holidays and promotions?

**Holidays & Promotions**