Question 1

When can I submit information about special offers we have?

Accepted Answer

It's best to let us know about 72 hours in advance.

For lead generation, it's very simple to update ad copy; but, for eCommerce, any special offers have to be approved by Google Merchant Center before they can be used. And approval typically takes about 2-3 days.

Question 2

What impact does running PPC ads have on my brand?

Accepted Answer

Brand Recognition is a by-product of running advertising - Companies that run PPC ads consistently receive more organic, more post ad click calls, & more direct traffic as a result. In fact, Google even takes some data from PPC ads and factors it into Organic rankings (like time spent on page, click through rates, etc.) This is anecdotal, but there is always a correlation when you look at the amount of money spent on ads and compare that with organic traffic to the site. Take this into consideration when you are calculating the impact running PPC ads has on your business.

Question 3

Should I Always Listen to Google’s Suggestions?

Accepted Answer

* Google’s suggestions don’t take the entire picture into account. 
* They are usually focused on making more money for Google, and focused on hitting the high-level bid strategy’s target (which it perceives as the campaign’s main goal) at all costs. 
* There can be consequences to overstretching in one area in order to hit the bid strategy target.
* Here is a video explaining a campaign’s “Limited by Bid” message & suggestion. The video explains why it’s best to ignore it in this case.
	* https://youtu.be/t55f59kx3UY

Question 4

How do I grow/scale quickly?

Accepted Answer

Trying to Scale/Grow Quickly - [Training Video Here](https://youtu.be/1sgBk50qHZA)

Sometimes the ROAS will plateau, so you need to take a risk and apply more budget into the smart shopping campaign, turning off the “Target Roas goal” (this is an optional goal that lives inside the bidding strategy of “Maximize conversion value” inside of Smart Shopping Campaigns) temporarily in order to see if we can force the algorithm to “tap into” new audiences.

Question 5

What is the $1,000 e-commerce start-up fee for?

Accepted Answer

We don’t like charging a startup fee. But for eCommerce clients, that fee covers necessary costs:

First, we have to rebuild and optimize your data feed — i.e. the massive data file that tells Google Merchant Center what products you want to advertise from your site. We do this using [DataFeedWatch](https://www.datafeedwatch.com/).

This usually means we have to do quite a bit of “cleaning,” in the ways of updating and adding product names, prices, images, descriptions, attributes, and much more. The reality is, most websites do a poor job of explaining all details of the products, so we rebuild it to have the most accurate and relevant data possible; this way, Google can do the best job at targeting users based on that information

Once this cleaning process is complete, we integrate with Google Merchant Center. ([GMC](https://support.google.com/merchants/answer/188924?hl=en) is a tool that uploads your product listings into Google Shopping, Google Product Ads, and Google Commerce Search).

This is about when we rope in a Tag Implementation team to set up modified cart value conversion tracking and build out dynamic remarketing.

All this is to say:

Building an eCommerce campaign is extra complex.

Configuring [DataFeedWatch](https://www.datafeedwatch.com/) is time consuming. Conversion tracking is more difficult to set up. And this is all further complicated the more products a business has.

In fact, many Google Ads agencies refuse to work with eCommerce businesses because of this extra work.

We, on the other hand, love the challenge.

You can read more about why there is a startup fee in our blog [here](https://sol8.com/why-is-there-a-1000-startup-fee-for-ecommerce-campaigns/).

Question 6

Is there any spillover from paid ads to organic search ranking?

Accepted Answer

On average, you will see about a 10 rank jump in organic search rank after you start running paid ads. Part of this is because Google counts all traffic to the website as “traffic.” Which means anyone who clicks on an ad gets points towards traffic. In [Google Search Console](https://search.google.com/search-console/about) (in the “Performance on Search Results” report) you can see organic search performance for the site. Compare the last 3 months with the previous 3 months to see the difference in average position, average CTR, total clicks, and total impressions.

Question 7

How do I access search terms report for Smart Shopping?

Accepted Answer

This report can only be accessed by sending a request to Google because the terms in the report don’t accurately represent the search terms that would be good to target.

Since Smart Shopping is outbound (meaning the algorithm shows the ad to the type of people they think might be likely to buy, rather than the keywords most closely related to the product), there are usually 70 million signals to decide to target that person, and their search term is just one of them.

Question 8

What are my resources as a Solutions 8 client?

Accepted Answer

When you become a Solutions 8 client, you are assigned an entire marketing department team *for less than the cost of a part-time employee.*

## Your team is made up of: 
##

1. A dedicated client manager
2. Specialist and backup specialist
3. Strategist

![Screenshot (3).png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/hWCrjP5XYm/Screenshot%20%283%29.png)

Question 9

How do we change the image on our remarketing campaign?

Accepted Answer

The easiest way to do this -- and the way that will give us the best reach -- is to add text-free images. This way, you can use responsive display which shows the text below or to the side of the image. You can use a 1:1 and also a 19:1 aspect ratio.

Question 10

I Googled a keyphrase for my campaign but I don’t see my ad—why?

Accepted Answer

A: Ultimately, the answer depends on your unique campaign—but there could be a few potential reasons for this:

**You are in a competitive industry and/or have a limited budget**:
In this scenario, there are two options for bidding:

1. You can bid to be at the top of the page (in which case you may spend your entire budget on one click per day)
2. You can opt for more selective bidding, resulting in more leads

Setting a lower budget allows only the right people to find you, instead of paying a lot of money to claw to the top of the page.

**You have other keyphrases that have proven to convert**
After running a campaign for some time, data shows us which keywords perform the best. If an ad doesn’t appear for a specific keyphrase, chances are it hasn’t converted as well as others—and more money is spent on those proven successful keyphrases instead.

**Low search volume**
Sometimes, a keyword has low search volume altogether. In this case, ads are ineligible to be shown until search traffic increases.

**Where did you Google from (physically)**?
It could also be a regional issue. If you’re out of town—where your ads are turned off—they won’t appear from a Google search.

**From here, you have a couple options to get to the bottom of why you aren’t seeing your ads:**

1. Check out the “Ad Preview Diagnosis” tool in Google Ads. If an ad isn’t showing, this should tell you why—or, it may tell you that your ad is, in fact, showing up in Google search results, but you just haven’t seen it yet. 
2. Still feeling uneasy? [Just reach out](https://sol8.com/contact/). We can give you the reason why you aren’t seeing your ad; but chances are, there is a strategy behind it—and we’re happy to go over it with you.