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What if a campaign is not spending all of the budget?

It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.

What is a Good Conversion Rate?

If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?

What are conversion action triggers?

Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.

What do you recommend for a new product launch?

If you are launching a new product, there are a few ideas to get it out there.