How to use Local Campaigns to drive traffic to your physical store

If you have a brick and mortar business and you’re running a special offer or a promotion, you can use Google Ads to drive traffic to your local store.

What if a campaign is not spending all of the budget?

It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.

Why is the conversion rate higher when leads come from paid ads vs. organic?

The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.

What do you recommend for a new product launch?

If you are launching a new product, there are a few ideas to get it out there.