If you have a brick and mortar business and you’re running a special offer or a promotion, you can use Google Ads to drive traffic to your local store.
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
If you are launching a new product, there are a few ideas to get it out there.
This process will vary greatly depending on whether it’s a site redesign or a new domain….