In some instances, yes. But the pros far outweigh the cons. Here are some reasons why you want to run branded campaign projects and how it can get you to the top SERP spot.
Sometimes the ROAS will plateau...
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
Yes. But we currently don't recommend adding product ratings to ads.
When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.
Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.
A high level overview of how SEO works...
A good remarketing strategy...