If you have a brick and mortar business and you’re running a special offer or a promotion, you can use Google Ads to drive traffic to your local store.
It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).
This largely depends on ad spend. Here’s what we mean:
UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.
Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting
Sometimes the ROAS will plateau...