If you have a brick and mortar business and you’re running a special offer or a promotion, you can use Google Ads to drive traffic to your local store.
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
If you are launching a new product, there are a few ideas to get it out there.
This process will vary greatly depending on whether it’s a site redesign or a new domain….
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.