2 Expanded Text Ads & 1 Responsive Search Ad.
Yes. But we currently don't recommend adding product ratings to ads.
It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).
10-12 business days.
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
A smart approach would be to work your way to the top by generating affordable leads in a short amount of time with a small amount of budget by bidding on lower position, higher quality keywords. Then start to scale.
E-commerce Campaigns but built as Lead Generation.
A good remarketing strategy...
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.