Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.
Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
You will see consistent correlation.
After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.
Testing & Double Checking Existing Setups...
A high level overview of how SEO works...
You will receive a full report each month on your campaigns’ performance.