Onboarding: Lead Generation
New customer onboarding process for clients running lead generation campaigns.
Last Steps Before We Launch Your PPC Campaign
After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.
How often do we meet to review the campaigns?
You will receive a full report each month on your campaigns’ performance.
What are some high-level recommended campaign bidding strategies?
Start new campaigns with a manual bidding strategy until the algorithm has enough data to switch to automatic. Then, see how high you can push the algorithm to automatically raise its goal (i.e. target CPC of $X could be the goal). You must have conversion tracking set up correctly before running any campaigns or else you will be feeding the wrong data into the machine learning algorithms, which will obstruct its ability to get results. You can check this by going to the Conversions report and checking the “Include in Conversions?” column and making sure that only the appropriate conversion actions are included.
How do I access search terms report for Smart Shopping?
Search Terms Report for Smart Shopping -
How often do you make changes to a campaign?
This largely depends on ad spend. Here’s what we mean:
Why is there a discrepancy between Shopify & Google Ads?
Why Google Ads is showing a reporting a different conversion value from Shopify.
What is a Good Conversion Rate?
If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?