Why are we selective before excluding a product from shopping ads?
Sometimes when the budget is limited, having too many products in the shopping ads means the algorithm has trouble gathering conversion patterns in order to optimize because each conversion on each shopping ad/product is too spread out across the weeks/months, so the answer is to temporarily exclude products until the algorithm can get the hang of things. Then, with scale later on, those products' shopping ads can be re-included. Just because we exclude a product, doesn't mean it won't be purchased. It just means it might not work well as a shopping ad & the money could be better spent on other shopping ads to bring people to the site...but those people still might buy these products.
Onboarding: Lead Generation
New customer onboarding process for clients running lead generation campaigns.
Should I share budget between multiple campaigns?
Shared budgets are not ideal but they can be useful.
Why is there a discrepancy between Shopify & Google Ads?
Why Google Ads is showing a reporting a different conversion value from Shopify.
What is the best ad copy strategy to use for search campaigns?
2 Expanded Text Ads & 1 Responsive Search Ad.
Why do I need a Branded Search Campaign/Why do I need to spend money when someone is searching for my brand name?
Avoid sending hot leads to competitors and gain extra data for optimization opportunities.
Why is my profit margin becoming thinner as we scale?
When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.