Most popular results
How can we make use of my existing customer base? / What is "customer match" used for?
If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.
How do we change the image on our remarketing campaign?
Start out with images you find around your site.
How do I grow/scale quickly?
Sometimes the ROAS will plateau...
How do I advertise holidays and promotions?
**Holidays & Promotions**
Can I show my product ratings in my ads?
Yes. But we currently don't recommend adding product ratings to ads.
What is the best ad copy strategy to use for search campaigns?
2 Expanded Text Ads & 1 Responsive Search Ad.
What impact does running PPC ads have on my brand?
Brand Recognition is a by-product of running advertising.
I Googled a keyphrase for my campaign but I don’t see my ad—why?
Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.
Last Steps Before We Launch Your PPC Campaign
After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.