A good remarketing strategy...
It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).
E-commerce Campaigns but built as Lead Generation.
Cart Abandonment Campaigns & Cart Abandonment Audiences:
Yes. But we currently don't recommend adding product ratings to ads.
This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.