How can we target competitors even more? / What is a Competitive Proactive Campaign?

It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).

Can I show my product ratings in my ads?

Yes. But we currently don't recommend adding product ratings to ads.

Should I be running video ads and what can I expect?

This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.