“My website is slow. How important is it to have a fast website and does that affect ads?”
Technically, you'll start to see results right away; however, it takes time for a campaign to "normalize" to the point of understanding how it will perform long term.
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
Why Google Ads is showing a reporting a different conversion value from Shopify.
Whether you’ve worked with an agency before or it’s your first time, understanding your contract can be confusing—especially when it comes to the billing process. Fortunately, our billing is simple and straightforward. And in this article, we’ll show you how it works, help alleviate any confusion, and set expectations so you can manage your budget and payment a whole lot easier.
If you are an eCommerce company, Data Feed Watch (DFW) is the platform we use in order to optimize your product feed. It allows you to customize the product feed attributes before they are sent to Google Merchant Center (which is the tool that then uploads your product listings into Google Shopping, Google Product Ads, and Google Commerce Search). DFW is part of the reason why shopping ads are so successful.
This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.
When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.