“My website is slow. How important is it to have a fast website and does that affect ads?”
Technically, you'll start to see results right away; however, it takes time for a campaign to "normalize" to the point of understanding how it will perform long term.
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
If you are an eCommerce company, Data Feed Watch (DFW) is the platform we use in order to optimize your product feed. It allows you to customize the product feed attributes before they are sent to Google Merchant Center (which is the tool that then uploads your product listings into Google Shopping, Google Product Ads, and Google Commerce Search). DFW is part of the reason why shopping ads are so successful.
Learn how to get past the different factors that affect your learning phase so you can finally hit your ROAS goals and scale your Google Ads campaigns.
A budget that is too low doesn't offer enough data to see what's working and what's not. Read and find out what the ideal monthly start up should be here.
Whether you’ve worked with an agency before or it’s your first time, understanding your contract can be confusing—especially when it comes to the billing process. Fortunately, our billing is simple and straightforward. And in this article, we’ll show you how it works, help alleviate any confusion, and set expectations so you can manage your budget and payment a whole lot easier.
When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.