We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting
A smart approach would be to work your way to the top by generating affordable leads in a short amount of time with a small amount of budget by bidding on lower position, higher quality keywords. Then start to scale.
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
For e-commerce campaigns, what does “Proven ROAS” mean?
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
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2 Expanded Text Ads & 1 Responsive Search Ad.