How did you create the estimated projections in the action plan?
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
How long should I wait to see an accurate Performance Report in Performance Max?
Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting
Why don't my ads appear at the top of the page when I search on Google?
A smart approach would be to work your way to the top by generating affordable leads in a short amount of time with a small amount of budget by bidding on lower position, higher quality keywords. Then start to scale.
When is the best time to run Facebook Ads?
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
What does "Proven ROAS" mean?
For e-commerce campaigns, what does “Proven ROAS” mean?
Why is Google Ads reporting different numbers than Google Analytics?
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
Can You Join Our Company Slack Channel? (...Or Other Communication/Project Management Channels)
It is our agency's policy not to join external client communication channels or project management applications.
What is the best ad copy strategy to use for search campaigns?
2 Expanded Text Ads & 1 Responsive Search Ad.