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What's The Downside Of A Too-High ROAS Goal?

Having a high ROAS goal may limit your ad spend and stop the account from growing.

How did you create the estimated projections in the action plan?

We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.

What is the $1,000 e-commerce start-up fee for?

Building an eCommerce campaign is extra complex. While we don't like a charging set up fee, it covers necessary costs like rebuilding and optimizing your data feed, uploading your product listings, and having our Tag Implementation team set up conversion tracking and dynamic remarketing.

Is my branded campaign stealing all my traffic from organic search?

In some instances, yes. But the pros far outweigh the cons. Here are some reasons why you want to run branded campaign projects and how it can get you to the top SERP spot.

What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?

DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.