How do I set up UTM Tracking?

UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.

Why is there a discrepancy between Shopify & Google Ads?

Why Google Ads is showing a reporting a different conversion value from Shopify.

How do you track phone calls (leads and sales)?

We use a tool that records any calls that come in from your campaign. Then, we manually score every call to ensure we get the best quality data.