UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.
Why Google Ads is showing a reporting a different conversion value from Shopify.
We use a tool that records any calls that come in from your campaign. Then, we manually score every call to ensure we get the best quality data.
Is there a point where it can run on auto-pilot, or is it dynamic, changing & adjusting forevermore?