How often do you make changes to a campaign?
This largely depends on ad spend. Here’s what we mean:
How do I set up UTM Tracking?
UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.
Why is my cost per click so high?
What can we do to reduce our CPC?
Why is there a discrepancy between Shopify & Google Ads?
Why Google Ads is showing a reporting a different conversion value from Shopify.
How do you track phone calls (leads and sales)?
We use a tool that records any calls that come in from your campaign. Then, we manually score every call to ensure we get the best quality data.
How long should we stay in the experimenting & learning phase with our Google Ads account?
Is there a point where it can run on auto-pilot, or is it dynamic, changing & adjusting forevermore?