What's The Downside Of A Too-High ROAS Goal?
Having a high ROAS goal may limit your ad spend and stop the account from growing.
Why is my cost per click so high?
What can we do to reduce our CPC?
Why do I need a Branded Search Campaign/Why do I need to spend money when someone is searching for my brand name?
Avoid sending hot leads to competitors and gain extra data for optimization opportunities.
How important is it to have a fast website and does that affect ads?
“My website is slow. How important is it to have a fast website and does that affect ads?”