This process will vary greatly depending on whether it’s a site redesign or a new domain….
Start new campaigns with a manual bidding strategy until the algorithm has enough data to switch to automatic. Then, see how high you can push the algorithm to automatically raise its goal (i.e. target CPC of $X could be the goal). You must have conversion tracking set up correctly before running any campaigns or else you will be feeding the wrong data into the machine learning algorithms, which will obstruct its ability to get results. You can check this by going to the Conversions report and checking the “Include in Conversions?” column and making sure that only the appropriate conversion actions are included.
From our excellent qualifications, proven methods, to our winning strategies and value-first culture, we approach every single client and take care of their business doing the best we can. Read more about what makes us unique.