Why are Google Ads reporting different numbers than Google Analytics?
When you’re dealing with multiple sessions (meaning a website visitor came to the site more than once before converting) the conversion data can be displayed in multiple ways. This is called “attribution modeling.”
How long will it take to build my campaigns?
10-12 business days.
Should I be running video ads and what can I expect?
Remarketing Audiences - Video Ads
How long should we stay in the experimenting & learning phase with our Google Ads account?
Is there a point where it can run on auto-pilot, or is it dynamic, changing & adjusting forevermore?
What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.
What are some high-level recommended campaign bidding strategies?
Start new campaigns with a manual bidding strategy until the algorithm has enough data to switch to automatic. Then, see how high you can push the algorithm to automatically raise its goal (i.e. target CPC of $X could be the goal). You must have conversion tracking set up correctly before running any campaigns or else you will be feeding the wrong data into the machine learning algorithms, which will obstruct its ability to get results. You can check this by going to the Conversions report and checking the “Include in Conversions?” column and making sure that only the appropriate conversion actions are included.
What do you recommend for a new product launch?
If you are launching a new product, there are a few ideas to get it out there.
How do the ads get switched over during a site redesign or a new website with a new domain?
This process will vary greatly depending on whether it’s a site redesign or a new domain….
